We are the most awarded tyre brand by European independent test reviews.(1) Michelin has earned more awards from independent European test reviews than any other tyre brand. It's not just recognition, it’s also reassurance. And it's no coincidence.
Trust our expertise. Trust your tyres for longer.(2) Choose MICHELIN tyres!
The most awarded tyre brand
Trust your tyres for longer
In Europe, tyres are evaluated by several independent reviews such as ADAC, Auto Bild and Tyre Reviews. Over the past five years, Michelin has been the most awarded tyre brand(1), with 148 podium finishes out of 215 tests. In the same period, Michelin has been the most tested brand, and a benchmark for our competitors. This consistent excellence makes Michelin the trusted choice of experts.
MICHELIN Primacy 5, TYRE OF THE YEAR
At the last Tyre Technology Expo, Europe’s most influential trade event for tyre manufacturing technology and materials, MICHELIN Primacy 5 tyre was recognised for its impressive balance of performance by a jury of more than 25 top industry experts.(3)
Michelin wall of achievements (4)
We're recognized for our tyres by some of the most respected voices in the industry.
Choose MICHELIN tyres
MICHELIN PILOT SPORT 5
All seasonGet the most from your driving experience with the MICHELIN Pilot Sport 5 tyre.
More reasons to trust our tyres
MICHELIN tyres are designed to offer the best set of performances, from the first to the last mile.(5)
Find a Michelin dealer
Search our dealers to find out where your tyre is available.
Why are MICHELIN tyres the best choice for you?
At Michelin, we innovate every day to design tyres that deliver long lasting performance and peace of mind. With Michelin, trust your tyres for longer.(2)
LEGAL MENTIONS
(1) With an impressive 4,7/5 average rating from nearly 128,000 users, with more than 85% of reviews at 5 stars. Based on Wonderflow collecting consumers ratings & reviews during 2020-2024 in 12 countries, on passenger car & van tyres : China, France, United Kingdom, United States, Canada, Spain, Italy, Germany, Turkey, independent Japan, South Korea & Australia on the following independent websites : https://global.jd.com/, https://www.tirerack.com/, https://discounttire.com/, https://www.tmall.com/, https://www.norauto.es/, https://www.norauto.fr/, https://www.canadiantire.ca/fr.html, https://www.walmart.com/, https://www.samsclub.com/, https://www.pepboys.com/, https://www.centralepneus.fr/, https://www.feuvert.fr/, https://www.discounttiredirect.com/, https://www.tirebuyer.com/, https://www.1001pneus.fr/, https://www.kaltire.com/, https://www.atu.de/, https://reifen.auto.check24.de/, https://www.tyrehood.com/en/, https://www.hepsiburada.com/, https://www.pneus-online.fr/, https://prod.danawa.com/, https://www.amazon.de/, https://www.halfords.com/, https://www.pneumatici-pneus-online.it/, https://www.amazon.com/, https://www.national.co.uk/, https://www.tyroola.com.au/, https://www.gomme-auto.it/, https://www.amazon.co.jp/, https://www.1010tires.com/, https://www.123pneus.fr/, https://www.tirendo.fr/, https://www.mytyres.co.uk/, https://www.tyre-shopper.co.uk/, https://www.reifen.com/de-de, https://minkara.carview.co.jp/, https://www.tirendo.it/, https://point-s.ca/, https://www.neumaticos-online.es/, https://www.consumerreports.org/, https://simpletyre.com, https://www.n11.com/, https://shop.autobacs.com/. Results could show minor discrepancies
(2) MICHELIN’S most iconic tyre ranges sold in Africa & Middle-east markets have increased their longevity vs. their previous generation. Results based on tests done by DEKRA upon Michelin's request, for the following tyre lines: MICHELIN Primacy 5 tyres vs MICHELIN Primacy 4+ tyres (test 2024 on size 235/45R18); MICHELIN Pilot Sport 4 SUV tyres vs MICHELIN Latitude Sport 3 tyres (test 2018 on size 235/60R18); MICHELIN Pilot Sport 5 tyres vs MICHELIN Pilot Sport 4 tyres (test 2021 on size 225/40R18), & MICHELIN Pilot Sport 4S tyres vs MICHELIN Pilot Super Sport tyres (test 2016 on size 255/35R19).The sales of the new generation patterns (MICHELIN Primacy 5, MICHELIN Pilot Sport 4 SUV, MICHELIN Pilot Sport 5, and MICHELIN Pilot Sport 4S tyres) combined constitute 50% of our 2025 January to June 2025 MICHELIN brand PC/SUV tyre sales in Africa & Middle east region.
(3) "Last mile" being understood as until the minimum legal tread depth (1.6 mm in Europe). Please refer to the minimum legal tread depth in your country. The following tyre lines are designed to offer high level of longevity and performance that lasts: MICHELIN Primacy 5, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV.
(4) Based on global Michelin internal quality tracker measuring the number of customers returns per million due to manufacturing quality issue (returns reported by dealers to Michelin's salesforce). Data collected worlwide, full year 2024.
(5) Based on Michelin's internal survey in between 2020 and 2024 in Europe. Michelin passenger car & van tyres have collected 148 podium rankings out of 216 tests, performed by ACE Lenkrad, ADAC, AMS, AUTO BILD, AUTO BILD allrad, AUTO BILD klassik, AUTO BILD reisemobil, AUTO BILD sportscars, AUTO EXPRESS, AUTO STRASSENVERKEHR, AUTO ZEITUNG, The Reifentester, EVO, Gute fahrt, MOOTTORI, PRO MOBIL, SPORTAUTO, TEKNIIKAN MAAILMA, TEKNIKENS VÄRLD , TYRE REVIEWS,VI BILÄGARE, WHATCAR