Lagos, Nigeria - Michelin will participate in the Lagos International Trade Fair from 6th to 15th November, inviting motorists, businesses and commercial vehicle operators to explore its tyre range and connect with the team behind the brand.
Located in the fair’s Premium Outdoor area, the Michelin stand will offer visitors the opportunity to discover products for passenger vehicles, off-road adventures and commercial transport, while learning more about choosing and caring for their tyres.
For Michelin, choosing a tyre is about more than getting from one destination to another. It’s about having the confidence that comes from tyres designed with safety, longevity and performance in mind. Through innovation and rigorous testing, Michelin aims to deliver quality and performance that lasts, while helping customers enjoy greater value over the life of their tyres.
"Nigeria is an important market for Michelin, and the Lagos International Trade Fair gives us a valuable opportunity to connect directly with our customers. We look forward to sharing the expertise behind our tyres and helping visitors understand how the combination of safety, quality and long-lasting performance can make a difference to their everyday journeys and businesses."
Amaury Vadon Managing Director for Sub-Saharan Africa and Vice President Sales for Africa, India and the Middle East (AIM)
Visitors will be able to discover a selection of products, including the MICHELIN Primacy 5, designed with safety and longevity in mind; the BFGoodrich KO3; and the MICHELIN X Multi HDD+ and X Multi Z truck tyres.
The Michelin team will also be on hand to share practical tyre knowledge, including how to read a tyre’s DOT marking and understand its age. Visitors can speak to the team and participating dealers about their needs and learn more about making informed tyre choices.
Alongside the product displays, visitors can look forward to meeting Bibendum, the Michelin Man, and the Michelin team, as well as exclusive branded giveaways and special tyre offers available at the fair.
“Events like this allow us to listen to our customers, answer their questions and strengthen the relationships we have built in Nigeria,”.
“We look forward to welcoming visitors to our stand and sharing how Michelin can support their journeys, today and into the future.”
Amaury Vadon Managing Director for Sub-Saharan Africa and Vice President Sales for Africa, India and the Middle East (AIM)
Visit Michelin at the Lagos International Trade Fair
Dates: 6 - 15 November
Location: Premium Outdoor area