
IN THE SPOTLIGHT: OUR LATEST & INNOVATIVE TYRES
Tyre tips & advice for car, suv & van
Everything you need to know about tyres: find here the best advice from our experts.
Why is Michelin the best choice for you?
Safety across all conditions
Michelin’s engineering philosophy focuses on long lasting total performance, meaning no trade‑off between safety, grip, longevity, and efficiency.
Most awarded tyre brand. Proven excellence
We are the most awarded tyre brand by European independent test reviews.**
Customers consistently prefer Michelin
Real-user reviews confirm Michelin’s superior satisfaction levels.***
HOW CAN WE HELP?
Call or message us
Contact one of our experts on 0800 094250 (Morocco) or 982 405624 (Algeria) Saturday to Thursday, 9 a.m. to 6 p.m.Use our contact form
If you have any questions, fill out our contact form and a consultant will get back to you.Get advice from a dealer
A dealer will be happy to help you find the tyre that best suits your needs.
* Trust your tyres for longer: MICHELIN’S most iconic tyre ranges sold in Africa & Middle-east markets have increased their longevity vs. their previous generation. Results based on tests done by DEKRA upon Michelin's request, for the following tyre lines: MICHELIN Primacy 5 tyres vs MICHELIN Primacy 4+ tyres (test 2024 on size 235/45R18); MICHELIN Pilot Sport 4 SUV tyres vs MICHELIN Latitude Sport 3 tyres (test 2018 on size 235/60R18); MICHELIN Pilot Sport 5 tyres vs MICHELIN Pilot Sport 4 tyres (test 2021 on size 225/40R18), & MICHELIN Pilot Sport 4S tyres vs MICHELIN Pilot Super Sport tyres (test 2016 on size 255/35R19).The sales of the new generation patterns (MICHELIN Primacy 5, MICHELIN Pilot Sport 4 SUV, MICHELIN Pilot Sport 5, and MICHELIN Pilot Sport 4S tyres) combined constitute 50% of our 2025 January to June 2025 MICHELIN brand PC/SUV tyre sales in Africa & Middle east region.
** The most awarded tyre brand: Based on Michelin's internal survey in between 2020 and 2024 in Europe. Michelin passenger car & van tires have collected 148 podium rankings out of 216 tests, performed by ACE Lenkrad, ADAC, AMS, AUTO BILD, AUTO BILD allrad, AUTO BILD klassik, AUTO BILD reisemobil, AUTO BILD sportscars, AUTO EXPRESS, AUTO STRASSENVERKEHR, AUTO ZEITUNG, The Reifentester, EVO, Gute fahrt, MOOTTORI, PRO MOBIL, SPORTAUTO, TEKNIIKAN MAAILMA, TEKNIKENS VÄRLD , TYRE REVIEWS,VI BILÄGARE, WHATCAR
*** The tyre brand consistently rated 5 stars in consumer reviews: With an impressive 4,7/5 average rating from nearly 128,000 users, with more than 85% of reviews at 5 stars. Based on Wonderflow collecting consumers ratings & reviews during 2020-2024 in 12 countries, on passenger car & van tyres : China, France, United Kingdom, United States, Canada, Spain, Italy, Germany, Turkey, independent Japan, South Korea & Australia on the following independent websites : jd.com, tirerack.com, discounttire.com, tmall.com, norauto.es, norauto.fr, canadiantire.ca, walmart.com, samsclub.com, pepboys.com, centralepneus.fr, feuvert.fr, discounttiredirect.com, tirebuyer.com, 1001pneus.fr, kaltire.com, atu.de, reifen.auto.check24.de, tire-hood.com, hepsiburada.com, pneus-online.fr, prod.danawa.com, amazon.de, reifen.check24.de, halfords.com, pneumatici-pneus-online.it, amazon.com, national.co.uk, tyresales.com.au, gomme-auto.it, amazon.co.jp, 1010tires.com, 123pneus.fr, tirendo.de, mytyres.co.uk, tyre-shopper.co.uk, reifen.com, minkara.carview.co.jp, tirendo.it, point-s.ca, neumaticos-online.es, consumerreports.org, simpletire.com, n11.com, shop.autobacs.com. Results could show minor discrepancies.

















